Terms & Conditions

KL Marketing Solutions LTD (trading as Karina L.)

These Terms and Conditions apply to the website and services of KL Marketing Solutions LTD (trading as Karina L.) of 85 Great Portland Street, First Floor, London, United Kingdom, W1W 7LT (hereinafter "the Company"). The Company operates the platform www.kl-marketingsolutions.com and provides paid and free services in connection with marketing and creative services.

Your agreement to comply with and be bound by these Terms and Conditions is deemed to occur upon your first use of the website or upon entering into a service agreement with the Company.

If you do not agree to be bound by these Terms and Conditions, you should stop using the website immediately.

Services

The Company provides the following services:

AI-powered content creation and creative direction — including AI-generated imagery, video content, copywriting, and creative strategy developed using third-party AI tools
Social media management and strategy — including account management, content scheduling, community engagement, and performance reporting across social media platforms
Paid advertising management — including the setup, management, optimisation, and reporting of paid advertising campaigns on platforms including TikTok, Meta (Facebook and Instagram) and Google Ads

These Terms and Conditions apply to all three service lines, as well as to any digital products, consulting, or coaching services offered by the Company, whether provided online or otherwise.

AI-Powered Services — Specific Terms

Where the Company provides AI-powered content creation services, the following additional terms apply:

The Company uses third-party AI tools and platforms to generate creative content including images, video, and copy. These tools may include but are not limited to generative AI image and video platforms. The Company does not disclose its specific tool stack unless agreed otherwise.
AI-generated outputs are provided as creative deliverables and are not guaranteed to be identical across regenerations. Minor variations in style, composition, or detail are inherent to AI-generated content and do not constitute a defect.
The Customer is responsible for reviewing all AI-generated content prior to publication and for ensuring it complies with applicable laws, platform policies, and third-party intellectual property rights. The Company accepts no liability for content published by the Customer without such review.
The Company does not knowingly input confidential third-party data into AI tools without the Customer's consent. The Customer is responsible for ensuring any materials, brand assets, or data they provide to the Company for use in AI workflows do not infringe third-party rights.
Ownership of final AI-generated deliverables provided to the Customer transfers upon full payment, subject to the Intellectual Property Rights clause below. The Company retains the right to use anonymised or non-identifying outputs as portfolio or case study material unless the Customer expressly requests otherwise in writing.

Paid Advertising Services — Specific Terms

Where the Company provides paid advertising management services, the following additional terms apply:

The Customer is responsible for providing the Company with access to their advertising accounts (Meta Business Manager, Google Ads, or other relevant platforms) and for ensuring sufficient ad budget is available to fulfil the agreed campaign scope.
Ad spend is paid directly by the Customer to the advertising platform and is separate from the Company's service fees unless otherwise agreed in writing.
The Company will manage campaigns to the best of its professional ability but makes no guarantee of specific advertising results, including but not limited to impressions, clicks, leads, conversions, or return on ad spend (ROAS). Campaign performance depends on factors outside the Company's control, including platform algorithms, market conditions, and audience behaviour.
The Customer is responsible for ensuring that all advertising content, offers, and landing pages comply with the advertising policies of the relevant platform (Meta, Google, etc.). The Company accepts no liability for ad account suspensions, restrictions, or penalties resulting from Customer-side policy violations.
Upon termination of the service, the Company will return full access to all advertising accounts to the Customer within a reasonable timeframe.

Social Media Management Services — Specific Terms

Where the Company provides social media management services, the following additional terms apply:

The Customer is responsible for providing the Company with appropriate access credentials to manage the agreed social media accounts. The Customer remains the account owner at all times.
The Company will manage accounts in accordance with the agreed content strategy and posting schedule. Any significant deviation from the agreed strategy requires written approval from the Customer.
The Company is not responsible for content published by the Customer or third parties directly to the managed accounts outside of the agreed scope of work.
Upon termination of the service, the Company will transfer all account access back to the Customer and provide a handover document covering account status, scheduled content, and any active campaigns.

Conclusion of Contract

The contract is concluded upon the Customer's acceptance of the Company's offer concerning the purchase of services, products, or licences, or when the Customer begins using the services or products offered by the Company.

Prices

Unless otherwise quoted, all prices are in EUR. VAT is not applicable. Prices are inclusive of any other applicable taxes.

The Company reserves the right to change prices at any time. The prices applicable to the Customer are those in force at the time of conclusion of the contract, as published on www.kl-marketingsolutions.com or as set out in a separate proposal or price list provided to the Customer.

Payment

The Customer is required to pay 50% of the invoiced amount upon signing the contract and the remaining 50% upon completion of the agreed services, unless otherwise stated in the proposal or contract.

If an invoice is not paid within the agreed payment period, the Customer will be issued a reminder.

If payment is not received within the reminder period, the Customer will automatically be in default. From the date of default, interest on arrears will accrue at the rate of 5% per annum. Offsetting the invoiced amount against any claim the Customer may have against the Company is not permitted.

The Company reserves the right to suspend or withhold services in the event of non-payment.

Provision of Services

Unless otherwise agreed, the Company will fulfil its obligations by providing the agreed service as described in the relevant proposal, contract, or service agreement. The majority of services are provided remotely and online.

Both parties have the right to engage sub-contractors or auxiliary personnel to fulfil their contractual obligations, provided such engagement complies with all applicable statutory provisions.

Use of Services

The Company grants the Customer a non-exclusive, non-transferable right to use the deliverables and documents provided under the relevant contract, limited to the Customer's own internal purposes. Any transfer to third parties or other commercial use is prohibited unless explicitly agreed in writing.

Deliverables and content will be made available to the Customer for the agreed period. After expiry of this period, the Customer's entitlement to access those materials may cease.

Obligations of the Customer

The Customer agrees to:

Exercise rights of use only to the extent granted under these Terms and Conditions
Safeguard their access credentials and passwords and take responsibility for their security
Take responsibility for the accuracy and legality of all data, information, and materials provided to the Company
Provide all information, documentation, and account access necessary for the Company to deliver the agreed services, promptly and in full
Confirm that they have unlimited legal capacity to act and are of legal age, and that all information provided is true, accurate, and compliant with applicable law and third-party rights

Obligation to Cooperate

The Customer is required to cooperate fully and promptly to enable the Company to deliver the agreed services. This includes providing all required documents, brand assets, account access, and approvals without delay.

The Company will assume that all information and materials provided by the Customer are correct, complete, and legally compliant. The Company is only responsible for verifying such information if this has been explicitly agreed in writing.

The Company is entitled to monitor the Customer's conduct in connection with use of the online platform and to review the legality of any content submitted by the Customer.

Retention of Title

Ownership of all products and deliverables remains with the Company until the full purchase price has been paid. Until payment is received in full, the Customer may not sell, rent, pledge, or otherwise dispose of such products or deliverables.

Warranty

The Company will endeavour to ensure good availability of www.kl-marketingsolutions.com and will take reasonable precautions to protect it from third-party interference. However, the Company cannot guarantee uninterrupted or error-free operation of the website or services.

The Company does not warrant the factual accuracy, completeness, or reliability of any information or documents published or transmitted through its services, nor can it guarantee against spam, harmful software, hacking, or phishing attacks.

Any defect or issue must be reported to the Company immediately. The Company will decide whether to repair, replace, or refund as appropriate. Claims for third-party repair costs are excluded.

Limitation of Liability

To the maximum extent permitted by law, KL Marketing Solutions LTD accepts no liability for any direct or indirect loss or damage, foreseeable or otherwise, including any indirect, consequential, special, or exemplary damages arising from the use of the website, the services, or any information contained therein.

Nothing in these Terms and Conditions excludes or restricts the Company's liability for death or personal injury resulting from negligence or fraud. In the event that any term is found to be unlawful or unenforceable, that term shall be deemed severed and shall not affect the validity of the remaining terms.

Intellectual Property Rights

The Company retains all intellectual property rights in its methodologies, processes, tools, templates, and proprietary systems. These Terms and Conditions do not transfer any intellectual property rights to the Customer unless explicitly stated in a separate written agreement.

Upon full payment, the Customer receives ownership of the final deliverables produced for them under the relevant contract, except where deliverables incorporate third-party licensed assets (e.g., stock imagery, AI platform outputs subject to platform-specific terms), in which case the applicable third-party licence terms apply.

The Customer warrants that any materials, content, or assets they provide to the Company do not infringe the intellectual property rights of any third party. The Customer agrees to indemnify the Company against any claims arising from such infringement.

The Company reserves the right to use completed work as portfolio or case study material unless the Customer requests confidentiality in writing prior to project completion.

Privacy

KL Marketing Solutions LTD will process any personal data provided by the Customer in accordance with its Privacy Policy, available at www.kl-marketingsolutions.com. By engaging the Company's services, the Customer agrees to the terms of the Privacy Policy.

If the Customer provides the Company with personal data relating to third parties, the Customer warrants that they have obtained all necessary consents and that they have brought the Company's Privacy Policy to the attention of those third parties. The Customer agrees to indemnify the Company against any liabilities arising from non-compliance with this requirement.

Disclaimers

The Company makes no warranty that the website or services will meet the Customer's requirements, be fit for a particular purpose, be compatible with all systems, or that all information provided will be accurate. No guarantee of specific results is made from the use of any service.

No part of this website or its content is intended to constitute legal, financial, or professional advice and should not be relied upon when making decisions of any kind.

Availability of the Website

The website and services are provided on an "as is" and "as available" basis. The Company accepts no liability for disruption or unavailability resulting from external causes including, but not limited to, ISP failure, host equipment failure, communications network failure, power failure, natural events, acts of war, or legal restrictions.

Force Majeure

If performance by the Company is made impossible due to force majeure events including natural disasters, war, terrorism, civil unrest, strikes, nuclear incidents, or other events beyond the Company's reasonable control, the Company will be released from its obligations for the duration of the event and for a reasonable period thereafter. If force majeure persists for more than 30 days, either party may withdraw from the contract. Any payments already made by the Customer will be refunded in full.

Changes to These Terms

The Company may amend these Terms and Conditions at any time. Updated terms come into force upon publication on the Company's website. The version of the Terms and Conditions in force at the time of contract conclusion applies to the Customer, unless the Customer expressly agrees to a newer version.

No Waiver

Failure by either party to exercise any right or remedy under these Terms and Conditions shall not be construed as a waiver of that right or remedy.

Previous Terms and Conditions

In the event of any conflict between these Terms and Conditions and any prior versions, the provisions of these Terms and Conditions shall prevail unless explicitly stated otherwise.

Notices

All notices and communications should be directed to the Company by email at info@kl-marketingsolutions.com. Notices sent by email will be deemed received on the same business day if sent during business hours, or on the next business day if sent on a weekend or public holiday.

Law and Jurisdiction

These Terms and Conditions and the relationship between the Customer and KL Marketing Solutions LTD shall be governed by and construed in accordance with the law of England and Wales. Both parties agree to submit to the exclusive jurisdiction of the Courts of England and Wales.

Last updated: June 2026